The relationship between a whiskey and its barrel is intimate.
I find it similar to the bond we have with work we care for.
At the start a whiskey is young, immature, and raw until it slowly absorbs the complexities of its barrel. It’s an evolving relationship that will last for years to come.
Whether for two years, eight years, twelve years, or twenty, the journey in this barrel is what makes a whiskey great.
I believe the same to be true about our work.
What makes our work great isn’t the end product. It isn’t the accolades, or the attention, or the “success” that may or may not come.
What makes our work great is the love for the craft. What makes our work great is the time put in, and how we feel about what we are doing.
What makes our work great is the pursuit of doing what matters, both to yourself and to others.
Fall in love with the process, however that may look.